Finding audiences for every entertainment project
Hello! My name is Betsie Garcia and
I am a Creative Media Strategist and Independent Producer.
I consume a lot of content.
Tik Tok. Movies. Podcasts. Tv shows
I watch them all.
That’s how I know there’s an audience for every project out there.
Whether it’s a space western film at the edge of the galaxy or a TikTok exploration of the true story of how someone invented the paperclip, I enjoy the challenge of finding an audience for every project.
How do I do it?
It all begins with a problem. A lack or need that’s missing. Check out the following case study where I explored what could have been Barbenheimer 2.0 with the theatrical release of Wicked and Gladiator II on November 22, 2024.
“If you want a happy ending, that depends, of course, on where you stop your story.”
— Orson Welles